Barbie : You Can Be Anything Campaign Empowers Little Girls To Achieve Their Dreams

Posted on Jul 3 2016 - 11:51pm by tweenselmom

We are lucky parents because our generation encourages our little girls not only to pursue greatness through physical beauty but by being achievers themselves. And it’s not about being successful in certain types of careers but in fields which they will truly enjoy.

I’ve always known Barbie as the ultimate fashionista icon and that girls who play with Barbie dolls can only look up to her because of her beauty and her relationship with Ken. Because of these aspects, I once thought that her character only fits in the little girls’ dreams. Her perfect character won’t fit in reality.

But the Barbie : You Can Be Anything line changed that. In their website http://www.barbie.com/en-us/youcanbeanything/ , the Barbie creator Ruth Handler, said that Barbie tells the little girls that they have a choice. Through play and imagination with Barbie dolls, the little kids can try different roles, not only one, but as many and as creative as what their imagination lets them.

Barbie You Can Be Anything

She gets to play with Barbie Chef. Some days, she likes to play as chef and helps mommy bake her favorite cookies.

Barbie Chef

Barbie Chef has a nice apron, a pretty pants, a chef’s hat, a baking glove, and a cake.

My daughters don’t have fixed mindsets yet as to what they want to be when they grow up. Most of their aspirations are being affected by what they read, sometimes the celebrities that they idolize, and sometimes by us, their parents. We, as their parents, try to encourage them to be open to different ideas, be more sociable because they learn also by interacting with people, and to not be afraid. The most important thing is that they have to have an ambition or a goal, to be someone better or even best in whatever field they choose to be. They can look up to Barbie not only because she is pretty and wears beautiful clothes, but because she is also confident in whatever career she chooses to have.

There are so many Barbie dolls to choose from for the kids to play with and they now have what my husband call as “articulations” (he’s a toy collector too) which means the dolls have joints which can be moved and posed to different angles.

Barbie dolls in different careers

Barbie dolls in different careers (veterinarian, pilot, firewoman, ballerina)

Barbie Fashionistas

Barbie Fashionistas

Barbie Princess Power

Barbie Princess Power

Barbie Rock N' Royals

Barbie Rock N’ Royals

Barbie is exclusively distributed in the Philippines by Richprime Global Inc. Follow @BarbiePHOfficial on Facebook or visit www.richprime.net to know more about Barbie and her line of dolls.

13 Comments so far. Feel free to join this conversation.

  1. Renata Feyen July 5, 2020 at 12:11 pm - Reply

    I have never seen those types of barbies – I will keep them in mind when I am buying a new one for my granddaughter 🙂

  2. Krysten Quiles July 5, 2020 at 1:33 pm - Reply

    Wow this is really fun, what an awesome idea! I wonder if they have veterinarian Barbie?

  3. Kathy Kenny Ngo July 5, 2020 at 5:50 pm - Reply

    I love this campaign. Girls need to be empowered.

  4. melissa July 5, 2020 at 10:54 pm - Reply

    Barbies were my favorite growing up. I am so happy they are still around. It is wild to see how they have evolved.

  5. Marie Phillips July 6, 2020 at 3:18 am - Reply

    I had a good amount of Barbies growing up but none of my 3 girls really liked them. And I didn’t mind because they had plenty of other things to play with.
    It is good to see that the Barbie empire is doing something to help girls dream about their future in good ways.

  6. FlySoulmates July 6, 2020 at 8:19 am - Reply

    So many kinds of Barbie. I remember when I was a child was only 1 kind of Barbie, time flies.

  7. WorldInEyes July 6, 2020 at 2:25 pm - Reply

    Oh wow it really sounds amazing and very interesting…glad to know all about this..Thanks for sharing indeed…

  8. Elizabeth O July 6, 2020 at 4:01 pm - Reply

    Little girls are a huge fan of barbie dolls. and building a campaign that empowers kids to achieve their dreams is a great idea.

  9. Mark July 7, 2020 at 1:52 am - Reply

    Nice toy. Good choice in choosing the chef barbie. Your daughter is pretty. Thanks for sharing

  10. Jackline A July 7, 2020 at 7:58 pm - Reply

    Such a great campaign. I love how Barbie always has great campaigns that inspire.

  11. Jackline A July 7, 2020 at 8:24 pm - Reply

    Barbie always has great messages and campaigns for kids. Thank you for sharing.

  12. Kiwi July 8, 2020 at 8:06 am - Reply

    Barbie has always been the pinnacle of careers. She inspires girls all over we can be anything and be wonderful women!

  13. Tushar July 9, 2020 at 12:59 am - Reply

    This is a wonderful campaign. We should definitely encourage little girls to follow their dreams.

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