If there’s one thing that I admire about MILO, aside from the delicious chocolatey drink we are drinking for decades, is its dedication in inspiring Filipinos to be active and get into sports. Imagine, the National MILO Marathon is already in its 42nd year and yet the company seems to be getting more active and putting more effort to make this marathon event something that should be appreciated by everyone.
With the ongoing theme, “Magsama-sama, Tumakbo, Matuto”, MILO strengthens the legacy of the National MILO Marathon in upholding a values-driven race experience for runners throughout the season.
At the media launch of 42nd National MILO Marathon held at Conrad Hotel, at the center is Solenn Heusaff, celebrity and fitness enthusiast.
I agree with MILO’s advocacy. Running is not only about the sport, but it’s also about the discipline and the life lessons that the runners can take with them beyond the finish line. I haven’t joined a MILO Marathon but this year, I hope to be able to go with my family. Our family is not a sporty one and I don’t even go to the gym regularly. I am not marathoner but the MILO Marathon event is not only for professional runners but for everyone who wants to be more active and wants to support MILO’s advocacy.
New Race Features
MILO has added and refreshed some features for this year’s National MILO Marathon.
The race kit for this season has been updated with new item inclusions. In addition to the newly-designed, values inspired race singlet and bib in the race kit, registered participants of the 3K and 5K categories will receive a MILO sachet, while registered runners in the 10K category will receive a drawstring bag and MILO Nutri-Up sachet. Participants of the 21K and 42K races will get to receive a new finisher’s training hoodie when they complete the race during event proper.
For years, MILO has played an active role in helping underprivileged Filipino youth reach for their dreams by giving them brand new pairs of running shoes through the Help Give Shoes advocacy. This year, with the help of the Department of Education, MILO will donate 1,500 pairs of shoes to deserving public schoolchildren across the country. In addition to the shoes, MILO will also donate 2,500 basketballs to deserving public schools nationwide. With this added initiative, MILO is beginning to expand its advocacy to reach more schoolchildren and get them into sports, and not just running.
The series will start in Urdaneta on July 15, and will continue in Metro Manila (July 29), Tarlac (August 26), Batangas (September 16), Lucena (September 30), Iloilo (October 7), Cebu (October 14), General Santos (October 21), Butuan (November 11), Cagayan De Oro (November 18), and in Laoag for the National Finals on December 9.
The 42nd National MILO Marathon is endorsed by the Department of Education, Philippine Sports Commission, Philippine Olympic Committee, and sanctioned by the Philippine Athletics Track and Field Association. The 42nd National MILO Marathon is organized by RunRio Events Inc., and supported by its official partners: TAG Heuer – the official time keeper of the 42nd National MILO Marathon, Conrad Hotel – the official hotel partner for the Manila Leg of the 42nd National MILO Marathon, Pocari, Salonpas, Sock Society, and Health Delivery Systems Inc.
For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).
